The lo-fi aesthetic so loved by the world of streetwear shows no signs of abating with this experimental ad for the adidas Originals Superstar. Enlisting the talents of Brazilian graphic designer David Galasse and motion graphics artist Antonio Vicentini, the video was created for a new global campaign for the iconic sneakers and uses no shortage of garish elements from the glitch art movement. As Galasse explains in the video description, “The video discusses how technology and creativity have freed us, but how social media has distorted the very idea of fame, giving it a more superficial layer.” Leave your thoughts in the comments below.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.