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London's Creation Introduces Its Brand Through This Lo-Fi Video

Brainchild of UK streetwear veterans Emmet Keane and Paul Sid, London’s Creation unveils a first

Fashion
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Brainchild of UK streetwear veterans Emmet Keane and Paul Sid, London’s Creation unveils a first look into its initial batch of T-shirts. Shot with a lo-fi aesthetic in mind, the video utilizes old historic footage in conjunction with scenes of the production of its first release. Drawing from the world of art, music and subcultures, Creation is set out in making only the strongest of graphics.

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