After celebrating the opening of his first boutique in Hong Kong’s Tsim Sha Tsui district, Alexander Wang recently opened a second location within department store Sogo in the city’s Causeway Bay area. Opened on August 29, the 815-square-foot minimalist space will house the designer’s ready-to-wear collections for women along with signature accessory, footwear and lifestyle collections. The boutique will also play host to Alexander Wang’s Fall/Winter 2014 menswear collection, which emphasizes the flowing sportswear influences previously established last season. To kick off the opening, the label teamed with Joyce Boutique to produce a limited-edition LED light wand for customers as part of the “TURN IT ON” campaign. The gift can be redeemed with any purchase at Sogo starting on September 1.
Also, customers who visit the newly revamped Joyce.com website and subscribe to Joyce’s e-newsletter will also be entered for a chance to win the gift (terms and conditions apply).
Alexander Wang Sogo
Shop 1-06 & 07, 1/F, Sogo
555 Hennessy Road, Causeway Bay