In the wake of releasing its expansive World Cup Collection consisting of headwear, kits, technical jackets and more, I Love Ugly lets loose of the above short film highlighting key pieces from the aforementioned drop. “We celebrate the craftsmen and artists whose mastery is perceived as unconventional and unfamiliar. This film is dedicated to those that obey the unorthodox, those that can find beauty in the most unassuming places, the people that understand themselves by doing what they love and will strive to be the best by any means necessary.” I Love Ugly’s World Cup Collection is currently available here.
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