Late last year, Facebook famously submitted a bid for the budding Snapchat, which thus far has done well to not only carve its own niche of the mobile app market, but snatch a generation of users. Not two full churns of the market season later, Facebook Creative Lab has introduced an interesting foil to Evan Spiegel and the Snapchat machine – presently offering Slingshot. The app allows users to share short videos and photos with as many users as they’d like (called a “Shot”), but the recipients can only view the content if they share something back (thus: “Sling”). Sharing image favors, of course, lends itself to a kind of ‘hypersharing’ – a trait of Snapchat users Facebook ostensibly seeks to appeal to. Developed for iOS platforms as well as Android KitKat and Jelly Bean, the app can be further explored here.
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