Watch the 'Who Created SXSW?' Mini-Documentary

For the first episode of their ‘That Was Me’ series, Dailymotion sits down with festival founder Roland Swenson to answer the question “who created SXSW?” Swenson, an Austin native, explains how his hometown’s eclectic culture has allowed the event to flourish since its inception in 1987. Watch the clip above to learn more about the three-part festival which kicked off today in Austin, Texas.