Continuing its campaign of imaginative storylines for its Kobe 9 Elite collection, Nike teamed up with Foot Locker to present a new commercial. Seeking to highlight Kobe Bryant‘s undying pursuit of perfection and creativity on the court, the two brands re-imagined what life would be like had Kobe taken to mechanics instead of basketball. For instance, Kobe’s take on the lightbulb would simply outshine Edison’s original design, being more radiant, durable and able to make anyone look handsome. A funny testament to Kobe’s extraordinary ability to make something from nothing, enjoy “The Kobe Light Bulb” above.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.