Billboard has partnered with Twitter to create chart to track real-time conversations about music, similar to what Twitter does with Nielsen to rank TV shows. Both entities have signed a Twitter Amplify partnership, which will help distribute the chart beyond Billboard.com and include custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter. The Billboard Twitter Real-Time Charts will rank tracks and artists based on the Twitter traffic they generate in the U.S. The @Billboard and @TwitterMusic accounts will share data from the chart, including when new artists and songs begin to gain traction.
The news comes just days after Twitter announced it will shut down its Twitter #Music app, which will cease to work on April 18. Launched in April 2013, the service failed to gain mainstream notoriety in a market full of rival music apps. Yet again, music is the most-discussed topic on Twitter, and the charts are set “to create the new industry standard for tracking and surfacing the conversation around music as it happens,” Bob Moczydlowsky, Twitter’s music head, said in statement. These will highlight the most popular songs being discussed at a given moment and over particular time frames. They will also track the most popular “new and upcoming acts.”