A Conversation with BOSCO

The life of an indie artist is not easy in 2014. While exposure is always the objective, the decreasing attention span of today’s generation does not always allow grinding musicians the required space to provide the world with inspiring content that pushes the culture forward. Atlanta’s very own BOSCO has experienced her fair share of setbacks in an “industry thats sterile, cold, and dormant at times,” but has chosen not to give up but rather to keep hustling her path to creative self-fulfillment. Her latest project “MPH” is a digitally released track that comes along with a cinematic lookbook featuring gifs and a short film. We sat down with her to find out more about her new initiative and how it will direct the future course of her career.

What is “MPH?”
It’s a conceptual project. It started out as a demo that me and the NEVR guys were playing with. The first time I heard, it immediately reminded me of an ’80s film, in the vein of Miami Vice for instance — featuring a lot of neon elements, sex, casinos etc. Starting from that, I wanted to show the lyrics of the song so I did a short film of still in dedication to the song. “Slippin’” was such a visually stimulating video that we need to do something of a similar caliber but taking it to another direction.

How did you prepare yourself for it?
I did character studies, visited strip clubs, talked to some dancers and even went as far as hanging out with some drug dealers, just so I could get a real personification of my character by living in the moment. I wanted to understand the sense of the “you only live today, and not tomorrow” sort of-attitude because we have these kind of individuals in our generation.

What did you learn from drug dealers and strippers?
There are a lot of empty shells, a lot of lost souls, people that are looking for something. It taught me some technical things. I learned how to bargain, I learned the whole lingo that goes into that whole lifestyle and business deals, learning how to maneuver. Observing somebody’s life from that environment granted me a whole new understanding and perspective of this illegal system. It was interesting just being in just another place.

What made you to do a three-piece with this release — a song, a short-movie and a lookbook. Why a lookbook?
I’ve always been inspired by fashion. Music and fashion go hand in hand. You can compare diffent layers and textures in music, just like in fashion with your undergarments, shirt, jacket etc. I wanted to have something that is very textured and tangible and people can afford. If you share information like that people are prone to share it. I also think it was the best way to execute the short film idea that I had without just being a long video. I wanted to push the envelope a little in terms of execution and presentation. It leaves no room for you to question. It creates that world for you.

What can you tell us about NEVR? Whats the concept?
NEVR is a collective of a dj, a musician and an electronic producer. It’s all encompassing. They throw parties but also help me curate my music. They just don’t throw a song at you. They make something that is tailored. I like everything they are doing right now and I think they will be on the forefront of music very soon.