Inside the Jordan Brand Flight Lab in New Orleans

Earlier this weekend at this year’s NBA All-Star break in New Orleans, Jordan Brand unveiled its new Flight Lab retail experience. Taking over the Footaction at Canal St. and Bourbon St., Jordan Brand transformed the space into a futuristic environment with a striking white and gold color scheme. Inside, realistic holograms of JB’s athletes gave customers a chance to get closer to their favorite stars and even design their own Jordan shoe. Next door at Crescent City Iron Works, JB displayed its “Crescent City” collection for the All-Star break in a speakeasy-inspired setting. Check out the space now.