Dolby Is Set to Give IMAX a Run For Its Money Starting With New Theatres in Holland

Dolby has announced the upcoming launch of “Dolby Vision,” a technology it has been working on for

Entertainment
10,345 Hypes 0 Comments

Dolby has announced the upcoming launch of “Dolby Vision,” a technology it has been working on for several years in hopes of dethroning IMAX. Dolby claim that its technology’s “contrast ratio far exceeds that of any other image technology on the market today.” That’s quite a bold statement but we’ll just have to wait and see exactly how good the technology is when the first outlet opens in the Netherlands this month. The sound technology manufacturer eventually plans to open venues in the United States but the company executives are still busy negotiating with theatre owners and Hollywood studios to cover part of the construction costs, and to make upcoming films “Dolby Vision” compatible as well. There is still a long way to go till Dolby can confidently give IMAX a run for it money, but it will be intriguing to see the reviews from movie-goers in the Netherlands as the opportunities become available.

Read Full Article

What to Read Next

Daniel Arsham Is Set To Unveil a New Collection of Furniture
Art

Daniel Arsham Is Set To Unveil a New Collection of Furniture

‘Objects for Living: Collection II’ is Arsham’s first solo exhibition at Friedman Benda.

LEGO Superfan Pays Homage to GameStop in a New Set Design
Design

LEGO Superfan Pays Homage to GameStop in a New Set Design

A heartfelt entry into the LEGO Ideas contest.

Christie’s Is Set to Auction a Series of Picasso Ceramics in September
Art

Christie’s Is Set to Auction a Series of Picasso Ceramics in September

With some estimates starting as low as $1,100 USD.


NASA Is Looking To Hire a Crew for Its Year-Long Mars Simulation
Tech

NASA Is Looking To Hire a Crew for Its Year-Long Mars Simulation

Now taking applications.

Check Out Street Fighter V Gameplay and the Rest of the Announcements from Sony's First-Ever PlayStation Experience
Gaming

Check Out Street Fighter V Gameplay and the Rest of the Announcements from Sony's First-Ever PlayStation Experience

Sony finished holding its keynote at its first ever PlayStation Experience event this past weekend

Amirex x Medicom Toy 400% Dry Carbon Red Bearbrick
Design

Amirex x Medicom Toy 400% Dry Carbon Red Bearbrick

The third installment in Amirex x Medicom Toy 400% Bearbrick series has been unveiled. The 2014

The adidas Superstar is the Latest Iconic Sneaker to Get Transformed Into a Wedge
Footwear

The adidas Superstar is the Latest Iconic Sneaker to Get Transformed Into a Wedge

The infamous Superstar from adidas is the latest in a long line of sneakers that is now available

Harris Tweed Hebrides Makes a Jacket That Smells Like Johnnie Walker Black Label
Fashion

Harris Tweed Hebrides Makes a Jacket That Smells Like Johnnie Walker Black Label

A new cloth that gives off a permanent smell of whisky has been created by Heriot Watt University’s

Nike's Ever Iconic Air Force 1 Gets the NikeLab Treatment
Fashion

Nike's Ever Iconic Air Force 1 Gets the NikeLab Treatment

In 2014, Nike saw a slew of remakes to the iconic Nike Air Force 1. Following bold iterations from


Wu-Tang Clan Look to Promote Unity and Support With the Visuals to 'A Better Tomorrow'
Music

Wu-Tang Clan Look to Promote Unity and Support With the Visuals to 'A Better Tomorrow'

Wu-Tang Clan unveils the visuals to “A Better Tomorrow,” a powerful song from its new album which

The New Kobes are Just 77 Points Away
Footwear

The New Kobes are Just 77 Points Away

Nike has teased the coming release of a new Kobe Bryant signature via Twitter. Rather than a

Hiroshi Fujiwara Set to Appear at NYC's SoHo Apple Store for Beats Collaboration
Events

Hiroshi Fujiwara Set to Appear at NYC's SoHo Apple Store for Beats Collaboration

Japanese musician, producer and designer, Hiroshi Fujiwara has enjoyed considerable success in

Aaron Paul Launches "Yo, B*tch" App
Tech

Aaron Paul Launches "Yo, B*tch" App

Aaron Paul, otherwise known as Jesse Pinkman from Breaking Bad, has decided to capitalize on the

A Closer Look At the Bronze Air Jordan XIII by Matthew Senna
Footwear

A Closer Look At the Bronze Air Jordan XIII by Matthew Senna

Los Angeles-based conceptual artist and designer Matthew Senna has added another Air Jordan model

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.