50 Cent Announces $78 Million Underwear Deal

From video games to vitaminwater, Reebok to condom lines, 50 Cent is known for his dedicated business ethic. He shows no sign of stopping as we learn that the multi-platinum-selling Queens rapper has recently added a new venture to his plate: Frigo RevolutionWear. The underwear brand locked a deal with Fiddy for a reported $78 million dollars. He posts on Instagram: “I just did a deal for $78 million for underwear. What did you m*********** do today? Lllllllllooooolllllllllll #Boom #FRIGO.” In an interview with Seth Meyers, Fiddy comically details, “It’s $100 at Neiman Marcus. These $100 underwear were actually hand-created and actually hand-stitched. They have a technology in ‘em where you can put your man apples. [It has been ergonomically] designed for comfort. But, you know, women they spend so much money on lingerie. It’s the right project for men.” Watch the rest of the interview above, and discuss below.