MADNESS 2014 Fall/Winter Lookbook

Shawn Yue is no new name to Hong Kong’s entertainment industry. A quick glance at his replete

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Fashion
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Shawn Yue is no new name to Hong Kong’s entertainment industry. A quick glance at his replete resume shows Yue’s impressive tenure in film, yet the model-tuned-actor recently embarked on a new journey within fashion, taking to his streetwear imprint MADNESS to exercise another side of his creativity. For 2014 fall/winter, Yue presents a bold collection of comfortable and stylish designs. Varsity jackets, snapbacks and hoodies boast simple graphics and collegiate fonts, while all-over prints and camouflage take on anoraks and other season-appropriate pieces to combat the change in weather. Check out a preview of MADNESS 2014 fall/winter range here and if you’re in Hong Kong, look for it at the MADNESS pop-up store in Sohofama.

Sohofama
Unit SG09-SG14, G/F., Block A,
PMQ, 35 Aberdeen Street, Central
Hong Kong

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