BMW has unveiled its Individual Pure Metal Silver paint, the most expensive hue out of the 230+ exterior color options being offered. Originally introduced on the M5 range almost a year ago, the eye-catching brushed aluminium color will run you a cool $10,000 USD and is only available on select models. Compared to the other colors available, the chrome-like Individual Pure Metal Silver sits at a level of its own, with the next expensive option “Frozen Metallic Bronze” priced at $3,600 USD. A special-effect pigment is combined with a water-based paint system to create a uniform and gleaming surface. Unique characteristics also set the paint apart including its light-dark effect, high metallic brilliance and intensive reflective properties. Check out the video for more details on the Individual Pure Metal Silver.