Watch Kia's Matrix-Inspired Super Bowl Ad

Just in time for the Super Bowl, South Korean automaker Kia presents an ad to promote its new K900.

By
Automotive
7,629 Hypes 0 Comments

Just in time for the Super Bowl, South Korean automaker Kia presents an ad to promote its new K900. Inviting us to “challenge the luxury we know,” the commercial welcomes back Laurence Fishburne as Morpheus from The Matrix to introduce the car to an uninitiated couple. While fans will definitely appreciate the numerous references to the films, non-fans alike will enjoy the effects and lengths Kia went to execute the concept. Check out the ad above and let us know what you think.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

555 Users Online

What to Read Next

sacai 2014 Spring/Summer "Flower Print" Capsule Collection
Fashion

sacai 2014 Spring/Summer "Flower Print" Capsule Collection

Known for her deft designs that blend traditional menswear tailoring with innovative prints and

Guided: A Collection of Online Travel Guides By Cereal Magazine
Travel

Guided: A Collection of Online Travel Guides By Cereal Magazine

Food and travel publication Cereal Magazine recently launched Guided, a compilation of online

Breitling Chronomat 44 GMT Patrouille Suisse 50th Anniversary
Fashion

Breitling Chronomat 44 GMT Patrouille Suisse 50th Anniversary

Breitling presents its 50th Anniversary edition of the Chronomat 44 GMT Patrouille Suisse. The


Costume National x JPlus 2014 Fall/Winter Capsule Collection
Fashion

Costume National x JPlus 2014 Fall/Winter Capsule Collection

Costume National and JPLUS have linked up to produce a small collection of eyewear for the

As Manchester United's Nike Deal Draws to a Close, the Red Devils Look At Their Options
Sports

As Manchester United's Nike Deal Draws to a Close, the Red Devils Look At Their Options

With Arsenal leaving Nike for PUMA, there’s talk that Manchester United has also begun shopping

Head Porter 2014 Spring/Summer "Black Beauty" Collection
Fashion

Head Porter 2014 Spring/Summer "Black Beauty" Collection

With simplicity and functionality at its center, longstanding Japanese luggage label Head Porter

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.