Nike Presents 'The Art + Science of Feeling' by Emrah Gonulkirmaz

Director and motion designer Emrah Gonulkirmaz was tapped by Nike to create this short video titled The Art + Science of Feeling based on the newly launched Free Hyperfeel. Using data captured while running with the Nike+ Running app and Nike+ FuelBand, Gonulkirmaz has created a video that brings to life the experience of a run. It starts with a single thread which develops into a three-dimensional organism that expresses the different experiences of a run — the highs and lows, the quick bursts of intensity, and the ensuing calm. Check it out for yourself and look for the new Nike Hyperfeel at Nike locations and select stockists now.