ICNY is the brainchild of New York-based Michael Cherman. Founded with the intentions of providing himself visibility when running or cycling in the busy avenues and streets of NYC, the brand has found its niche by utilizing 3M Scotchlite Reflective Material. From screen-printed T-shirts and hats, to polka dot socks and accessories, ICE COLD NY employs street staples and wearable goods with its own unique approach. For its latest editorial, Atlanta-based Wish has locked down a nice monochromatic editorial lookbook that catalogs the latest T-shirt range from ICE COLD. Capturing the two-tone aesthetic of the brand, the photo set highlights a range of graphics including the “Icon,” “Classic,” “Dotted Tech” and “Logo” reflective tees. Availability is now offered here through Wish as well as directly via ICNY.
- Gavin Guidry