The Braun-Inspired Camera We All Wish Existed

Longtime Braun poster child Dieter Rams and his theories surrounding “good design” brought the

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Longtime Braun poster child Dieter Rams and his theories surrounding “good design” brought the German brand to the forefront of consumer product design during the better part of the late 20th century. As a tribute to his work, South Korean Seongjin Kim created a Braun-inspired camera where the 81-year-old industrial designer’s “less is more” approach is keenly evident. Placing a focus on its purpose rather than the product itself, we all hope to see more designs like this hit the shelves of every electronic store.

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