Sigur Rós - Stormur

No two people will see the exact same thing while watching the latest music video from Sigur Rós. The Icelandic band has set up their website to be “an evolving music video made up by fans on Instagram.” What exactly does that mean? They explain:

this interactive music video brings to life our new song stomur, which translates from Icelandic as powerful gale, a force able to disrupt and alter all that comes in its path.

we’re setting out to create an ever changing and always altering live music video, powered by all of your instagram video responses to this new song.

to be part of our film, simply record your instagram interpretation of the track and tag your film with #stormur.

“Stormur” can be found on Sigur Rós’s latest album Kveikur, which is available on iTunes now. To check out the always-changing visuals, head over to the band’s official website by clicking here.