Having spent the early part of the year opening its first international flagship in Tokyo, Freemans Sporting Club is now working on a major consolidation of its “sporting life” concept into one that integrates the restaurant and bar, men’s apparel, and grooming under one umbrella brand. A recent change took place at its New York brick and mortar where the brand’s in-house barbershop has moved next door at 10 Rivington Street, making way for a bespoke fitting room that will open later this year. With an appropriately straightforward designation, “Barbershop” – expected to become “Freemans Sporting Club Barbershop” starting January 2014 – opened on July 19 to a line of loyal patrons waiting to get styled by the same familiar faces from the old shop. Designed and built by Friends & Family – a design firm owned by former FSC Barber partner Taavo Somer – the new shop was built from a 200-year-old reclaimed spruce barn in Sawkill, New York. With a Scandinavian ski-lodge aesthetic, the interior features seven custom-built barber stations, wall and ceiling all made from the barn-sourced wood. This is only the beginning of F.S.C.’s expansion however, as it plans to reopen a larger location in San Francisco that will house a clothing store, bar and barbershop as well.
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