AM & aruliden Start A Movement Against Screen Schmutz

Finger dirt from the subway, pocket lint, splashes of morning (and afternoon) coffee, that

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Finger dirt from the subway, pocket lint, splashes of morning (and afternoon) coffee, that mysterious hand plaster that shows up after all-nighters – your gadgets are no stranger to muck. As a society that is nearly conjoined to our mobile devices, it’s surprising that we so frequently ignore the sanitary condition of these essential items. Before you reach for the trusty paper towel/hot water combo though, consider a grown-up technique. Danish cleaning company AM and New York-based creative agency aruliden are set to introduce a collection of “Anti-Schmutz” goods to help keep your laptop, MP3 player or desktop fresher than a mint-topped hotel pillow. The range includes cloths, wipes and pumps, each of which are all-in-one cleaning sets with a specially-formulated solution. Available in a variety of sizes, incoming and existing grime doesn’t stand a chance. Be sure to check out the full set of goods on AM’s web shop.

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