Summer Is Serious with Nike Basketball

Nike Basketball delivers the Summer Is Serious campaign starting with Oklahoma City heavyweight

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Nike Basketball delivers the Summer Is Serious campaign starting with Oklahoma City heavyweight Kevin Durant. Each day starting from July 9, Nike Basketball will unveil a series of short clips exhibiting the many personalities you often find on court: the “Big Dog,” “Spark Plug” and “Over-Dribbler.” The campaign aims to call out basketball enthusiasts to participate in the summer’s ultimate pick-up game at Tournament of Champions in New York. Those looking to be involved will have to tweet @nikebasketball with #SUMMERISSERIOUSE for a chance to be drafted by Kevin Durant or James Harden. The tournament kicks off August 16, in the meantime check out the list of on-court characters below shot at the Seat Pleasant Activity Center — the Maryland facility where Durant spent his childhood years training.

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