Nike Basketball
Nike Basketball: KobeSystem – Level 7 Success at Success
1 week ago
⋅ Style
The seventh level and pinnacle of the KobeSystem is dubbed "Success at Success." In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths of the ocean floor to the far reaches of...
Nike Basketball: KobeSystem – Level 6 Beastion
2 weeks ago
⋅ Style
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal... and the same beast? For...
Nike Basketball: KobeSystem – Level 5 Domination
2 weeks ago
⋅ Style
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in "domination" from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the galaxy, waffles, weather, REM sleep,...
Nike Basketball: KobeSystem – Level 4 Explosion
2 weeks ago
⋅ Style
Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant's crosshairs as he teaches him that...
Nike Basketball: KobeSystem – Level 3 Perception
2 weeks ago
⋅ Style
Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of "perception." Through a series of pictures on screen, Leehom quickly learns that becoming a "system" is where true enlightenment is found. If you've...
Nike Basketball: KobeSystem – Level 2 Adaptation
2 weeks ago
⋅ Style
The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for the aforementioned ability...
Nike Basketball: KobeSystem – Level 1 Success
2 weeks ago
⋅ Style
Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant's success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with early success. For those that may have...
Nike Basketball: KobeSystem “Success for the Successful” Campaign
4 weeks ago
⋅ Style
In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports...
Nike Zoom Kobe VII System “You need the KobeSystem” Video
December 30, 2011
⋅ Style
Furthering its recent Kobe VII System Supreme launch, Nike and Kobe Bryant strategically position their latest performance footwear technology promising an impressive degree of athletic successes both on and off the court. Although many more iterations and specifics remain to...
Nike Basketball: ALWAYS ON – Amar’e Stoudemire
December 20, 2011
⋅ Lifestyle
It's valid to wonder if pro athletes really sport what they endorse or does their on-field preference depend solely upon who provides the largest bid? At an innovative brand such as Nike, athletes are candidly seen in the dopest of the dope on and off the playing grounds....
Nike Stadiums: 10 Paris Bball Stories Video
December 8, 2011
⋅ Lifestyle
From Nike Stadiums and director French Yué Wu comes this short documentary that shines light on the basketball lives of ten different Parisian players. Amongst the players whose stories are told in these 10 short chapters are Stéphane Ashpool, Olivier Barthelemy, Boris Diaw,...
Nike Stadiums: 10 Paris Bball Stories Trailer
December 6, 2011
⋅ Lifestyle
Many basketball fans don't typically find Paris, France a breeding ground for famed hoopers. Which is why Nike Stadium in Paris will present a 10-part series highlighting 10 players, as well as 10 playgrounds, from the fashion-forward city. Featuring the likes of Boris Diaw,...
Air Jordan Fly Wade 2 “This is Flight” Commercial
December 3, 2011
⋅ Lifestyle
Conventional wisdom states that "defense wins championship." In the latest Air Jordan commercial dubbed "This is Flight," it finds Miami Heat two guard, Dwayne Wade, performing the ever popular chase down maneuver that is a favorite of one of his teammates as well. The Jordan...
Nike Zoom KD IV
November 16, 2011
⋅ Style
Following an unexpected preview of the Nike Zoom KD IV “Nerf a few weeks ago, Nike today officially unveils its Zoom KD IV – the fourth Kevin Durant signature shoe installment. The Zoom KD IV incorporates a variety of updated technical elements including the new Adaptive Fit...
Nike Franchise Book
November 16, 2011
⋅ Lifestyle
Founder of Reed Space and Staple Design, jeffstaple and his crew were recently commissioned by Nike to create a unique publication involving Nike NYC Basketball. The 160-page magazine delves into all that is Nike hoops-related within New York City. The issue is free and...
