Nike Basketball
Nike Basketball: Milano Kalibro Kobe
Enzo G. Castellari, cult Italian director of '70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director's house, tells the story of the epic struggle between law...
Pigalle Paris: Nike Stadium “BARBES BASKETBALL” Video
Pigalle Paris has set up the "Amateur Basketball" project whose aim is to support basketball teams that have both a strong sports and social background. For their first initiative Pigalle has chosen their local team, Goutte d'Or, from nearby Barbès, to remake their uniforms....
Nike Basketball: KobeSystem – Level 7 Success at Success
The seventh level and pinnacle of the KobeSystem is dubbed "Success at Success." In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths of the ocean floor to the far reaches of...
Nike Basketball: KobeSystem – Level 6 Beastion
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal... and the same beast? For...
Nike Basketball: KobeSystem – Level 5 Domination
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in "domination" from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the galaxy, waffles, weather, REM sleep,...
Nike Basketball: KobeSystem – Level 4 Explosion
Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant's crosshairs as he teaches him that...
Nike Basketball: KobeSystem – Level 3 Perception
Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of "perception." Through a series of pictures on screen, Leehom quickly learns that becoming a "system" is where true enlightenment is found. If you've...
Nike Basketball: KobeSystem – Level 2 Adaptation
The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for the aforementioned ability...
Nike Basketball: KobeSystem – Level 1 Success
Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant's success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with early success. For those that may have...
Nike Basketball: KobeSystem “Success for the Successful” Campaign
In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports...
Nike Zoom Kobe VII System “You need the KobeSystem” Video
Furthering its recent Kobe VII System Supreme launch, Nike and Kobe Bryant strategically position their latest performance footwear technology promising an impressive degree of athletic successes both on and off the court. Although many more iterations and specifics remain to...
Nike Basketball: ALWAYS ON – Amar’e Stoudemire
It's valid to wonder if pro athletes really sport what they endorse or does their on-field preference depend solely upon who provides the largest bid? At an innovative brand such as Nike, athletes are candidly seen in the dopest of the dope on and off the playing grounds....
Nike Stadiums: 10 Paris Bball Stories Video
From Nike Stadiums and director French Yué Wu comes this short documentary that shines light on the basketball lives of ten different Parisian players. Amongst the players whose stories are told in these 10 short chapters are Stéphane Ashpool, Olivier Barthelemy, Boris Diaw,...
Nike Stadiums: 10 Paris Bball Stories Trailer
Many basketball fans don't typically find Paris, France a breeding ground for famed hoopers. Which is why Nike Stadium in Paris will present a 10-part series highlighting 10 players, as well as 10 playgrounds, from the fashion-forward city. Featuring the likes of Boris Diaw,...
Air Jordan Fly Wade 2 “This is Flight” Commercial
Conventional wisdom states that "defense wins championship." In the latest Air Jordan commercial dubbed "This is Flight," it finds Miami Heat two guard, Dwayne Wade, performing the ever popular chase down maneuver that is a favorite of one of his teammates as well. The Jordan...
