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Upon viewing the NBA Finals last night, a recently-debuted commercial advertising Jay-Z‘s newest partnership with Samsung was hard to ignore. The move came as a surprise to many, though perhaps this kind of reaction is unwarranted. After all, this is the same man who in 2013 alone has begun his own sports management company, got the White House to respond to one of his songs, and, most recently, set himself up to make $25 million. The true definition of a mogul, it only makes sense that Jay-Z would grace the cover of Billboard this week, featuring the rapper’s infamous #newrules tweet alongside a fitting blueprint-themed design. Here, Jay-Z plots out exactly how he’s changing the music business through his new deal with Samsung. Look for the latest issue of Billboard at your local newsstand, or read the cover story on Billboard‘s site here.