Tyler, The Creator's Mountain Dew Ad Pulled After Racist Charges

The shaky relationship between corporate brands and rap artists continues. After Rick Ross caught

Music 
164 Hypes 0 Comments

The shaky relationship between corporate brands and rap artists continues. After Rick Ross caught heat from Reebok, Tyler, the Creator‘s latest Mountain Dew ad starring Felicia the Goat has been pulled after racist charges. Social activist Dr. Boyce Watkins charges PepsiCo-backed soft drink company with using harsh racial images “to appeal to the black male demographic” in his Your Black World post “Mountain Dew Releases Arguably the Most Racist Commercial in History.” Furthermore, Jen Ryan, a spokeswoman for PepsiCo, said the company was alerted on Tuesday by its consumer relations team that some people found the ad offensive.

In the 60-second spot, which was directed by Tyler under his Wolf Haley alias and debuted last month, a battered waitress on crutches is urged by an officer to identify a suspect out of a lineup of black men. Felicia the Goat, voiced by Tyler, is included in the lineup, making threatening remarks to the woman such as “Ya better not snitch on a player” and “Keep ya mouth shut.” PepsiCo Inc., based in Purchase, New York, apologized in a statement and said it understood how the ad could be offensive.

“We apologize for this video and take full responsibility. We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well.”

What are your thoughts on this? Share below.

Read Full Article

What to Read Next

Tyler, the Creator Names His Favorite Songs of 2021
Music

Tyler, the Creator Names His Favorite Songs of 2021

Including tracks from Baby Keem, Snoh Aalegra, his latest album and more.

Tyler, the Creator Earns 13 New Gold and Platinum RIAA Certifications
Music

Tyler, the Creator Earns 13 New Gold and Platinum RIAA Certifications

Adding to the 10 plaques he received about a week prior.

Tyler, the Creator Unveils 2022 UK, Europe and Australia Tour Dates
Music

Tyler, the Creator Unveils 2022 UK, Europe and Australia Tour Dates

Continuing his support for ‘CALL ME IF YOU GET LOST.’


Tyler, the Creator Receives 10 New Gold and Platinum RIAA Certifications
Music

Tyler, the Creator Receives 10 New Gold and Platinum RIAA Certifications

For cuts on ‘IGOR’ and ‘CALL ME IF YOU GET LOST.’

Robin Thicke featuring 2 Chainz & Kendrick Lamar - Give It To You (Produced by will.i.am) (Radio Rip)
Music 

Robin Thicke featuring 2 Chainz & Kendrick Lamar - Give It To You (Produced by will.i.am) (Radio Rip)

During Robin Thicke’s stop by Sway In the Morning, he was generous enough to premiere “Give It To

Bodega Bamz - Navy
Music 

Bodega Bamz - Navy

Bodega Bamz recent “Navy” banger has here undergone the video treatment, courtesy of Complex TV.

Van Styles: Day of Photos with Ashley Chung - Set 1
Art

Van Styles: Day of Photos with Ashley Chung - Set 1

If you follow Van Styles on Instagram (we recommend that you do), you may have noticed allusions to

James Blake - Retrograde (Studio Performance)
Music 

James Blake - Retrograde (Studio Performance)

In promotion of his recent release of Overgrown, James Blake has just liberated a soothing studio

Essentials: Decatur Dan
Fashion

Essentials: Decatur Dan

The peachy state of Georgia has been on fire lately, and from 2 Chainz to Two9, the unique


Ryan Hemsworth - Downtown NYC Mix
Music 

Ryan Hemsworth - Downtown NYC Mix

Buzzing DJ/producer Ryan Hemsworth seems to be dropping off mixes at an undeniably rapid rate these

Lil Wayne Issues Apology to Emmett Till Family for "Karate Chop" Lyric
Music 

Lil Wayne Issues Apology to Emmett Till Family for "Karate Chop" Lyric

First Rick Ross and his controversial “rape” lyric on Rocko’s “U.O.E.N.O.,” and now Lil Wayne is

Bellerose 2013 Fall/Winter Lookbook
Fashion

Bellerose 2013 Fall/Winter Lookbook

Belgian label Bellerose presents the first glimpse of its upcoming 2013 fall/winter collection by

Vandals - The Book Trailer
Fashion

Vandals - The Book Trailer

Following an eight-year journey that has seen him cross the globe, Nils Müller is set to release

AIAIAI The Capital ALIS Edition
Tech

AIAIAI The Capital ALIS Edition

Merging contemporary audio design with Copenhagen skate culture, Denmark-based audio design company

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.