Following the overwhelming response to Mercedes-Benz‘s “#Untamed” campaign, the German luxury car marque hosted the “#Untamed. A Digital Photo Installation” in Paris. Giving Instagram users an opportunity to have their photos exhibited, the installation featured a revolving display of photos centered around the concept of “The natural enemy of the average.” The installation itself consisted of a small sofa and table sitting in an empty room; the walls of the room were covered in screens, allowing the room to take on a whole host of themes through the various projections. A riotous feast for the senses, the “#Untamed. A Digital Photo Installation” was tremendously successful in giving goers a taste of the #Untamed nature of the new Mercedes-Benz CLA. To see even more of the installation check out the exhibition site here.
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