Talking all things heritage and the inspiration behind the brand, Miles Johnson, design director for Levi’s® XX gives us his explanations behind the Made & Crafted Spring/Summer 2013 collection. Encouraged by American aesthetics, a staple for Levi’s®, it’s also a welcome notion for the brand to reflect the strong association it has with its wearers — an often overlooked aspect of today’s fashion. Watch the video above to hear Johnson’s telling of how the collection’s designs were conceptualized.
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