Founded back in 2010, FourTwoFour on Fairfax draws inspiration from the classical vintage cultures of NYC and Paris, but remains proud of its LA roots, providing for no small number of local clients including rappers and actors. Committed to an unhindered freedom to explore design and collaboration, the concept boutique has produced a variety of unique and highly sought-after shoe accessories with its Sneaker Crowns collection, and jewelry with its KG&Co line realized by in-house lead designer Guillermo Andrade. Taking his work as designer and co-owner of 424 very seriously, his collection of Essentials is simple and loyal to his craft; his millimeter gauge and ring sizer share importance with many of items selected from KG&Co, including his Black Dakini DaVinci Bracelet, which he did together with his friend Cecilia. Nothing gaudy or overly flashy here, but it’s this very laid-back simplicity that earned Andrade recognition as one of LA’s 50 most stylish men.
- Ravi Sidhu/Hypebeast