Essentials: Eiichiro Homma of nanamica

Managing director of Japanese outerwear label nanamica inc. Eiichiro Homma presents his humble

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Managing director of Japanese outerwear label nanamica inc. Eiichiro Homma presents his humble effects for this edition of HYPEBEAST Essentials. The 20+ year experienced aficionado of the great outdoors stemmed his qualifications from an extensive work background at GOLDWIN INC., a premium retailer of such brands as THE NORTH FACE PURPLE LABEL, Helly Hansen, Macpac and more, before starting his own brand in 2003. A lover of yachting and nature in general, Eiichiro is an individual who prides himself in quality rather than quantity -– a virtue clearly present in his clothing, design approach and ultimately his private life as showcased in his essential items.

The GORE-TEX coat is both versatile and functional, providing comfort in a casual and classic silhouette that is also watertight and breathable. The C3fit Gaiter and nanamica bag aid him on his long distance travels, while the Chai Latte lip balm is simply his everyday favorite flavor for the daytime (green tea for evenings). And although he is an avid fan of Apple products, his mobile device of choice is the Sony XPERIA Ray, claiming the size of the iPhone 5 and other large-sized smartphones often compromise the shape of his garments.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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