To showcase its 2013 spring/summer offerings, Japanese brand BEAMS took to the beaches of Hawaii, returning with a video lookbook: “HI, BEAMS.” Featuring pieces from several of its labels, the lookbook conveys the light, casual motifs of its apparel in the context of both street and shore. Floral tones are abundant here, as are bold red, blue and white stripes presented across sweaters, long-sleeve T-shirts, sweaters and shorts. Additionally, a slight Northeast American prep influence can be found in the collection. Look for the pieces seen here on BEAMS’ web store.
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