Swedish denim label Nudie Jeans has come up with an innovative solution to the problem of worn out and destroyed denim — turning it into rugs. Part of the brand’s Post Recycled Jeans initiative, the Post Recycled Denim Rugs are produced with the remnants of worn-out Nudie jeans. These Scandinavian-style rugs are produced by cutting used denim into serrated strips that are then sewn together and rolled. Produced in Turkey, the rugs measure 2 x 1.5 meters and will be available exclusively at Nudie Jeans House, Los Angeles and Nudie Jeans Concept Stores globally for $599 USD.
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