In some parts of the world, STAYREAL may not be a household name, yet the Taiwanese brand is not without its fans or own enterprise. Spawned from the mind of Mayday lead vocalist Ashin, STAYREAL operates as the artist’s teen-targeted fashion label with locations throughout Asia. Here we find STAYREAL considering one of the more trendy silhouettes of the past year, teaming up with Reebok to introduce a new colorway of the Insta Pump Fury. Dubbed the “Pump to Sky,” this colorful pair is influenced by the natural transition of dawn to sunset. Accordingly, the entire shoe is outfitted with the pink of dusk and blue skies of the morning sun, represented by gradient horizontal stripes around the paneled upper. Small allusions to the sky, such as paper planes and a rising sun relief at the outsole, finish the shoe. Look for the Insta Pump Fury ”Pump to Sky” at Tokyo’s atmos for about $172 USD.
- To Cheuk Yin/HYPEBEAST