LEGO for the iPad Generation: Ayah Bdeir Presents littleBits Video

An innovation that looks to omit the process of programming, wiring and soldering, littleBits allows for myriads of experimentation, where mini circuit boards with functions such as light, sound, sensor buttons and more are snapped together via magnets to make larger circuits. Aiming to help users engineer their ideas without difficulty, littleBits breaks down complex concepts into palpable, color coded blocks, and as founder Ayah Bdeir aptly puts it, presents itself as “LEGO for the iPad generation.” In the short above, Bdeir shares the core themes behind littleBits, its beginnings and how the New York-based start-up looks to stimulate a generation of artists and designers. Head over to littleBits for more on the imprint.