Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Collaboration
  • Drake
  • Uniqlo
  • Supreme
  • Gucci
  • UGG
  • Under Armour
HypebeastHypebaeHypemapsHBX

jj - My Boyz

jj makes a return on Christmas eve with a mysterious new visual for “My Boyz.” The video, which was

Music
372 0 Comments
Save

jj makes a return on Christmas eve with a mysterious new visual for “My Boyz.” The video, which was directed by Mattias Erik Johnasson, is layered with abstract, dark elements that follows this character through an abyss of strobe lights and underwater screaming. Somewhat strange yet conveys the message of the song quite clearly. Check it out above, and let us know what you think.

Read Full Article
Text By
Share this article

What to Read Next

‘My Hero Academia FINAL SEASON’ Is Crunchyroll’s 2026 Anime of the Year
Entertainment

‘My Hero Academia FINAL SEASON’ Is Crunchyroll’s 2026 Anime of the Year

The superhero finale shared the night’s biggest spotlights with ‘Demon Slayer: Infinity Castle,’ which secured best movie and best score.
By /
1.3K   0 Comments
Save
Cristiano Ronaldo Declares 2026-27 Season Will "Probably [Be] My Last Year of Football"
Sports

Cristiano Ronaldo Declares 2026-27 Season Will "Probably [Be] My Last Year of Football"

The five-time Ballon d’Or winner looks toward life after Al-Nassr and national team duty.
By /
510   0 Comments
Save
Sơn Tùng M-TP and Tyga Are Tapping Into Something Deeper Than a Collab With "Come My Way"
Music

Sơn Tùng M-TP and Tyga Are Tapping Into Something Deeper Than a Collab With "Come My Way"

Vietnamese folk roots, a perfectly timed feature, and three years of global groundwork all converge on one record.
By /
8.9K   0 Comments
Save
Sotheby's Announces "The Stephen Curry Collection, My Sneaker Free Agency" Auction
Footwear

Sotheby's Announces "The Stephen Curry Collection, My Sneaker Free Agency" Auction

Fans speculate that the massive 75-lot auction means that Curry might be nearing a final decision for a new sneaker deal in a post-Under Armour era.
By /
3.0K   0 Comments
Save
Trouble Andrew - Wasting My Time
Music

Trouble Andrew - Wasting My Time

Rap newcomer Trouble Andrew, alongside his producer Mike of UZi and illustrator Drew Toonz bring
By /
207   0 Comments
Save
Nike Zoom Kobe IV "Prelude"
Footwear Fashion

Nike Zoom Kobe IV "Prelude"

Continuing our weekly look into Nike Basketball’s “Prelude” collection as we work towards the
By /
8.2K   0 Comments
Save
Gallery House by GM Arquitectos
Fashion

Gallery House by GM Arquitectos

Pereira, Colombia is a relatively large city populated with about 580,000 people. It’s just about
By /
17.8K   0 Comments
Save
WTAPS Suede Hi Top Sneakers
Footwear Fashion

WTAPS Suede Hi Top Sneakers

Staying true to its simplistic, retro-styled designs, WTAPS premieres a new range of Suede Hi Top
By /
8.0K   0 Comments
Save
Brick Harbor Releases New Clip featuring Gino Iannucci
Fashion

Brick Harbor Releases New Clip featuring Gino Iannucci

In skateboarding, the name Gino Iannucci is synonymous with ‘style.’ Admired by his contemporaries,
By /
7.0K   0 Comments
Save
Kanye West Brings Drake Out for Final Yeezus Show
Music

Kanye West Brings Drake Out for Final Yeezus Show

Prior to their after-party festivities, Kanye West brought out local rapper Drake during the
By /
296   0 Comments
Save
Streetsnaps: Masaaki Homma of mastermind JAPAN
Fashion

Streetsnaps: Masaaki Homma of mastermind JAPAN

Location: New York City, United States
By /
30.3K   0 Comments
Save
Capital STEEZ featuring Dirty Sanchez - 47 Piiirates
Music

Capital STEEZ featuring Dirty Sanchez - 47 Piiirates

One year ago Pro Era’s Jamal Dewar aka Capital STEEZ unfortunately passed away. Commemorating the
By /
345   0 Comments
Save
Keith Haring "Ephemera, 1979-1990" Online Exhibition @ Gallery98
Art

Keith Haring "Ephemera, 1979-1990" Online Exhibition @ Gallery98

Keith Haring never really had aspirations to create timeless pieces of art. His works often favored
By /
20.5K   0 Comments
Save
Nike SB Stefan Janoski Mid Night Factor/Crystal Mint
Footwear Fashion

Nike SB Stefan Janoski Mid Night Factor/Crystal Mint

Distinctive colors like “Volt” and “Atomic Orange” have long been a unique, coveted trait of Nike’s
By /
8.9K   0 Comments
Save
Marni x Porter 2014 Capsule Collection
Fashion

Marni x Porter 2014 Capsule Collection

Contemporary Italian design meets Japanese craftsmanship in the first collaboration between fashion
By /
7.4K   0 Comments
Save
Buscemi Navy Vignette for colette
Footwear Fashion

Buscemi Navy Vignette for colette

The first part of a larger collaboration between Jon Buscemi’s eponymous brand and French high
By /
12.3K   0 Comments
Save
More ▾