Through appearances by formerly cult labels in recent Fashion Week runway events, it becomes clear that the line between streetwear and high fashion has gotten noticeably thinner in recent times. One of the implications of this is that youth culture is not only embracing the longstanding cultural regulators, but taking over these positions as well. Designs by Hood By Air, Wil Fry and many others are conscious of this, winking at the establishment through logo appropriation and ostentatious placements. The New York Times‘ Jon Caramanica puts his stethoscope to the streets to examine this phenomenon, exploring its roots and future in “The Return of Logo Culture in Fashion.” Head over to The New York Times for this interesting read.
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