Sony Shows Off Insane Detail with 4K Ultra HD

Offering four times the resolution of standard 1080p thanks to a horizontal resolution approaching 4,000 pixels, 4K “Ultra HD” – an eye-popping 3840 x 2160 – is considered the future of consumer television. Illustrating this is the latest advertisement from Sony. Shot in 4K with Sony’s revolutionary F55 and F65 cameras – the same cameras used for films like Oblivion and After Earth – the minute-long piece immerses viewers in a volcanic eruption of nearly 8 million flower petals that sweep across Costa Rica’s vibrant landscape, a visual display further aided with the more natural tones of Sony’s unique TRILUMINOS Display. While 4K displays have been largely unobtainable for the general public thanks to astronomical price points, look for that to change in the year ahead as advances in technology allow manufacturers like Sony to introduce more wallet-friendly UHDTV models – thus bringing 4K to a living room near you in the months that follow.