Essentials: Markus Freitag

You might have seen FREITAG’s unmistakable box logo across bags and accessories in urban areas,

By
Fashion
10,679 Hypes 0 Comments

You might have seen FREITAG‘s unmistakable box logo across bags and accessories in urban areas, represented by a wide variety of people: messengers weaving in an out of traffic, at the feet of square frame-wearing designer types scribbling furiously at coffee shop tables, or perhaps even on the backs of activists at a local environmental protest. The aforementioned all come together under a certain umbrella integral to FREITAG: sustainability. At first glance, FREITAG makes messenger style bags, backpacks and accessories that are designed with bike performance in mind. This doesn’t stem from the boom in bike culture over the past few years, but rather, co-founder Markus Freitag‘s obsession with using products with a minimal environmental footprint. By repurposing old tarp from corporate cargo transports in Europe, FREITAG products are not only durable and waterproof, but give new life to a used material. The interplay of bikes, recycling and smart design is nearly inseparable for Freitag – a story that is immediately told through his Essentials. Enjoy the above, and learn more about FREITAG and its process here.

Read Full Article

What to Read Next

FREITAG and Brompton Combine for the Perfect Commuter Ride
Design

FREITAG and Brompton Combine for the Perfect Commuter Ride

Unfolding in a city near you soon.

Liz Markus' T-Rexes To Invade Unit London's New Concept Art Gallery
Arts

Liz Markus' T-Rexes To Invade Unit London's New Concept Art Gallery

The first exhibition at the gallery’s new space.

Fear of God ESSENTIALS' Tennis Shoe Mid Is Ready for Summer
Footwear

Fear of God ESSENTIALS' Tennis Shoe Mid Is Ready for Summer

The epitome of a clean white leather sneaker.


Fear of God ESSENTIALS Unveils Drop 2 of "California Winter" 2020 Collection
Fashion

Fear of God ESSENTIALS Unveils Drop 2 of "California Winter" 2020 Collection

Layering staples for the current cold weather.

NONONO – Scared
Music 

NONONO – Scared

Swedish trio NONONO let loose their latest single in the form of “Scared.” Over a production of

Keith Haring x Kidrobot 2013 (RED) Figure
Fashion

Keith Haring x Kidrobot 2013 (RED) Figure

Kidrobot and Keith Haring’s estate have teamed up for the latest addition to (RED)’s lineup of

Pendleton x NIKEiD 2013-14 Holiday Collection
Footwear Fashion

Pendleton x NIKEiD 2013-14 Holiday Collection

Following the release of this year’s collaborative N7 pieces, Nike has once again teamed up with


KAWS Covers the 2013 November "Art Issue" of PAPER Magazine
Arts

KAWS Covers the 2013 November "Art Issue" of PAPER Magazine

KAWS exists on two planes. There is the heralded, somewhat ostentatious artist represented by

HODINKEE x Autodromo Limited Edition Sunglasses
Fashion

HODINKEE x Autodromo Limited Edition Sunglasses

HODINKEE isn’t just famous for its exploration of watches, but also its development of the

Nicki Minaj Responds to Kendrick Lamar's "Control" Verse
Music 

Nicki Minaj Responds to Kendrick Lamar's "Control" Verse

It’s pretty evident to say Kendrick Lamar’s “Control” verse has been the cause of much discussion.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.