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Essentials: Markus Freitag

You might have seen FREITAG’s unmistakable box logo across bags and accessories in urban areas,

You might have seen FREITAG‘s unmistakable box logo across bags and accessories in urban areas, represented by a wide variety of people: messengers weaving in an out of traffic, at the feet of square frame-wearing designer types scribbling furiously at coffee shop tables, or perhaps even on the backs of activists at a local environmental protest. The aforementioned all come together under a certain umbrella integral to FREITAG: sustainability. At first glance, FREITAG makes messenger style bags, backpacks and accessories that are designed with bike performance in mind. This doesn’t stem from the boom in bike culture over the past few years, but rather, co-founder Markus Freitag‘s obsession with using products with a minimal environmental footprint. By repurposing old tarp from corporate cargo transports in Europe, FREITAG products are not only durable and waterproof, but give new life to a used material. The interplay of bikes, recycling and smart design is nearly inseparable for Freitag – a story that is immediately told through his Essentials. Enjoy the above, and learn more about FREITAG and its process here.

PhotographerPaul Tamayo/HYPEBEAST
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