Launched back in Spring 2011, ALOYE is an experimental apparel brand created by a group of diverse web developers, film producers and print designers. Their aim to explore clothing through a uniquely graphical lens is continued in their latest fall/winter lookbook, which features their “Green Green” and “Dots & Stripes” collections. Like many of their previous efforts, the men’s and women’s lines are conceptually simple, employing basic patterns and clear color contrasts. In the case of “Green Green,” the palette is likewise basic with a very deliberate choice of neutral colors including beige and grey, which make an appropriate base for the aloe green that accents several items. The two collections can be found over at the ALOYE’s website with select items currently on sale at our very own HYPEBEAST Store.