Beginning this month, shoppers will be treated to an innovative display of Creative Director Frida Giannini’s 2013 cruise collection in Gucci windows worldwide. Veering from the typical installations of other luxury houses, Giannini’s floral-heavy collection will be featured through the work of Japanese manga artist Hirohiko Araki, taking the form of a fantastic illustrated story titled “Jolyne, Fly High with Gucci.” The tale features imaginary character Jolyne Cujoh — the amorphous star of Araki’s JoJo’s Bizarre Adventure series — and follows her adventures after inheriting a mysterious treasure from her mother’s Gucci collection. In addition to the 2013 Cruise collection displays, the installations will be accompanied by videos and manga featured on Gucci’s Facebook page or in Japan’s Spur magazine.
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