An Inside Look at Pininfarina

Crane.tv journalist Seyna Van Der Linden takes an in-depth look at Italian design firm Pininfarina in this mini-doc. Best known for its automobile design, Pininfarina has branched out into industrial design with its non-automobile offshoot Pininfarina Extra. Here, chairman Paulo Pininfarina uncovers the firms heritage, the family’s work ethic and staying true to the name while chief designer Paulo Trevisan shares a few of the company’s 400+ projects. Enjoy this mini-doc on one of the most important and influential design firms in the automotive world.