In this issue of Essentials we catch up with Graeme Gaughan; communications director at London fashion agency IPR and the creative director of Tourne de Transmission. TDT’s vision is to generate a message through combing words and visuals to recreate the classic T-shirt into a billboard-esque portrayal of an idea or statement. As creative director Gaughan’s role in the TDT process is to oversee the themes of each season’s collection and to curate the ideas for print on the product. One of the main aspects of TDT that Gaughan speaks highly of is the lack of design training behind the brand. The idea, philosophy and overall product has been bred of untrained creative minds purely based on an idea and concept they wanted to establish. Gaughan plans to expand TDT’s reach into new markets via collaborations in areas such as denim, outerwear and technology.
In Graeme Gaughan’s Essentials we find a selection of classical, vintage pieces combined with modern, technological must-haves giving us an insight into the fashion and lifestyle preferences of the TDT creator. Among Gaughan’s more classical pieces we find a Leonidas 1942 Royal Fleet Air Arm chronograph which was picked up from London’s famous Spitalfields Market from a woman who sells vintage watches and is still in perfect working order after over 70 years. We also find a nostalgic influence in the selection with a New Deal Fingerboard which Gaughan explains has been with him since it helped him avoid listening to teachers back in his school days. In terms of technological choices we find an Apple 13” MacBook Pro in C6 sleeve, an Amazon Kindle, and Olympus PEN 3 Mini SLR camera for Gaughan’s professional and personal needs along with some fashion selections including a Late 1980s Chanel T-shirt, Martyn Bal Leather belt, and a pair of TDT X SWEAR Isolation Sneakers.
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