Self-proclaimed San Francisco Bay Area “intertidal harvester” Kirk Lombard is highlighted in the latest short film from The Selby. Shot for T Magazine, the film sees the former fisheries observer for the California Department of Fish and Game out on the Bay Area’s jetties catching everything from decidedly prehistoric-looking horse neck clams to the West Coast’s native razor clams and eel-like rock prickleback before taking the “unsung heroes of the fish world” home to his wife Camilla in preparation for a unique and delicious meal. A man of many titles, Lombard currently shows off the saltwater treasures of San Francisco as a part of his renowned Sea Forager Tours.
With almost a century of experience in hat making, New Era has been at the forefront in manufacturing some of the world’s most celebrated caps to date. Improving on its products year after year while setting industry benchmarks, New Era has become a household name. Known throughout the professional sports realm, whether it be the MLB, NBA or NHL, New Era’s versatile 59FIFTY cap — also known as the fitted — has graced the heads of athletes and celebrities alike and has garnered attention for its work with Marvel Comics, DC Comics, and a host of heavy streetwear brands. Despite its simplicity of design and relatively unchanged silhouette, a surprising amount of work goes into the crafting of each cap. In this PROCESS we take closer look into the meticulous 22-step journey that a single 59FIFTY cap must go through from raw material to finished product — a process that utilizes the eyes and hands of 22 dedicated and loyal employees who together share a single dedication to quality and craftsmanship.
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