Matthew Williams Discusses Wall to Wall: The Fusion Collective

Photographer and art director Matthew Williams shares the journey and process of creation that culminated in his contribution to the recent “Wall to Wall: The Fusion Collective.” The former Creative Director to Lady Gaga and the Haus of Gaga presented an interactive installation inspired by the lovely rose that combined elements of 3D scanning, animation, projection and sculpting at the Ford Fusion show. Describing his endeavor to create an immersive experience, he explains his penchant for theatrics and performance art that sparked this multidimensional creation.