Swordsmiths have a saying — strike while it’s hot; there’s absolutely nothing you can do once it has cooled down. In 2011 — in the wake of the Tohoku earthquake and tsunami — lifestyle cycling label Rapha organized a charity ride, asking for the help of anyone willing to donate. Now, a little over a year later, the Tohoku area is still closed for general tourism, but roads ideal for cycling remain plentiful. In this video, watch as the Rapha Continental team documents their ride through the ravaged yet beautiful region of Japan and the parallels they draw with the ancient art of swordmaking. Based on their encounter with 9th Generation Hokke Saburo Nobufusa — a family with a 1,000-year-old sword making tradition — the film touches on cultural cornerstones that are often just one natural disaster away from extinction.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.