Affiliate brand of adidas, Y-3 presents its fall/winter campaign video for 2012. Shifting between two scenes throughout the offering, an inexplicable setting is paired with a seemingly ambiguous concept. Images of male and female figures clothed in heritage outerwear garb inside a central wooden structure characterizes the entirety, while director Collier Schorr has imbued the video with the moniker ‘THE STORY IS IN THE PAST.’ Departing from the sportswear-minded releases typically seen from Y-3, will these nomadic, rugged designs dominate the future of the brand?
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