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Having debuted its initial Spring 2012 lookbook with an infusion of various animal print motifs and patterned details, Publish Brand introduces its Summer 2012 collection that carries a similar ethos. Furthering last installment’s “The Pursuit of Cool” mentality, this drop is touted as the “Good Moods” collection. The summertime vibe of each piece plays atop staple items such as short-sleeve button-ups, cuffed shorts, pocket T-shirts, as well as a headwear segment. Using each of the classic silhouettes as a base, the brand appropriates its own take on the theme taking it in a decidedly more bold direction by applying hits of leopard print, all-over-print scaling, quilted chambray patchwork and geometric polka dots. Construction details are shown in cuffed hem jogger pants, bespoke collar shaping, cut & sew tees with color-blocking techniques, and embroidery embellishments throughout. Those in the market can find availability through select Publish Brand stockists as well as directly via their online shop.

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