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After Jackthreads introduced its Summer 2012 “Goodale” collection, it effectively furthered its foray into the private label branding. Today the brand continues to push the boundaries of its e-commerce origins by tapping designer, Adam Gianotti to create an understated yet well executed “Vive” Premium Basics Collection for the season. A decidedly more mature aesthetic, the range boasts a taut assortment of basics via crew neck T-shirts, pocket T-shirts, raglans, henleys, tank tops, sweatshirts and full-zip hoodies. With a landscape that sees unnecessary price gauging for similar goods, Jackthreads and designer Gianotti set out to carve a niche for premium quality with an accessible price point.
The collection will become available via the Jackthreads website beginning July 15. The entire range will be priced below $30 USD.