Ray-Ban 75th Anniversary "Ambermatic" Collection
Commemorating the iconic eyewear brand’s 75th anniversary, Ray-Ban introduces the Ambermatic
Commemorating the iconic eyewear brand’s 75th anniversary, Ray-Ban introduces the Ambermatic Collection, employing the yellow polarized, anti-glare lens developed in 1978. Paying homage to the original 1937 Ray-Ban Aviators, these light-sensitive photochromatic yellow lenses darken according to the light and temperature. Available in four styles — two Aviators, a Shooter, and a Outdoorsman — the Ambermatic collection will release this summer with only 18,000 made worldwide. Additionally, this dedicated range will be accompanied by a special anniversary campaign highlighting real-life stories of individuals who dared to defy convention.