Pharrell Williams Introduces i am OTHER

Having already teased a preliminary glimpse at his latest venture, Pharrell Williams steps in front of the camera to offer up in his own words exactly what i am OTHER is. Priding himself on being different, Williams urges people to embrace their individuality and to wear their differences proudly. Citing himself as an example of someone who enjoys doing more than just one thing, it’s clear that Williams and his movement to think outside of the box is an ethos he holds very near and dear to his heart.