Official 2012 Spring/Summer "Stay Official Pt. 3" Video Lookbook Feat. C Plus

Having been perfecting its craft of minting premium headwear and snapbacks for over five years, Official Crown of Laurel was founded in 2007 with a desire to pull elements of street fashion, skateboarding and creativity into a cohesive headwear collective. The latest venture for the Bay area-based brand sees their foray into the world of film as they unleash the third and final installment to a video series titled, “Stay Official.” For the episode, the brand invited Northern California emcee, C Plus, to shed some light into his thoughts on creative ideals and expectations. Aligning with the core ethos of the Official brand, C Plus joined the crew on a trip to Palm Springs to highlight a range of the new offerings from the Spring/Summer 2012 collection.  In between giving each unique snapback some face time, C Plus also sits down to conversate about his success as a hip-hop artist and the importance of consistency.